Hello, I'm The Broad.

The Broad is a new contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. The museum is designed by Diller Scofidio + Renfro and offers free general admission. The museum is home to the 2​,​000 works of art in the Broad collection​,​ which is among the most prominent holdings of postwar and contemporary art worldwide. With its innovative "veil-and-vault" concept​,​ the 120​,​000-square-foot​,​ $140-million building features two floors of gallery space to showcase The Broad's comprehensive collection and is the headquarters of The Broad Art Foundation's worldwide lending library.